Bluetooth Proximity Marketing
As marketing dollars move towards the huge mobile handset market, Bluetooth Marketing provides a strategic BRIDGE between brand and consumers phone Bluetooth marketing does not require personal information to initiate a conversation with the consumer only for the consumer to accept a request on their handset Interacting with a consumer on their handset is culturally relevant as well as providing ongoing customer acquisition through additional handset communications
Why Bluetooth Proximity Marketing?
- The mobile market space is sophisticated and huge:
The number of mobile handsets in circulation world wide is over 1.2 BILLION
(over 261m subscribers in the US and 74m in the UK alone)
Mobile phones have become the preeminent form of personal communications.
Bluetooth Marketing – enables brands to connect with phones without pre-registration.
Bluetooth has become the No1 connectivity technology
Proximity Marketing is environmentally friendly and FREE to send.
Proximity Marketing is future proofed due to market size, cultural acceptance & future technologies.
Investing today ensures brand placement for market transition to mobile..
It is low cost, requiring only capital outlay from transmitters and software.
It does not store mobile numbers or access data on handsets and so is very secure.
It offers opt-in and opt-out of messages as part of the standard.

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